Twitter Feeds on Google, Yahoo & Bing

All tweets are searchable on the website and the results are featured in Google, Bing and Yahoo search engines.   Twitter sells its rights to publish live tweets on any topic to these websites and therefore earns millions of dollars through this. 

The topics are usually current or trending ones and include such topics as the football world cup and royal events.  It is a win-win situation, as it brings millions of users to Twitter and also provides the search engines with live data and unique comments in their real time search. This is very ideal for both sides.

Twitter Promoted Products

There Are Three Other Ways To Make Money On Twitter

    Cost-per-click from its Promoted Tweets
    Cost-per-action/cost-per-follower from its Promoted Accounts
    Promoted Trends - flat rate

Promoted Tweets

Another way in which Twitter makes money is through the Promoted Tweets.  This is a major revenue generating advertising model adopted by Twitter.  Advertisers pay Twitter to promote or to show their tweets related to their products and services.

They are allowed to include their company name in the Tweet.  Every click generates money for Twitter.  When one searches through Twitter, the search results display the tweets from the promoting companies.

Promoted Trends

This is a flat rate, daily sponsorship that drives huge amounts of clicks, impressions and before and after account performance and following count stats. This is where the advertisers product related trends are featured on the website.  Major companies like Starbucks and Disney have entered into deals with Twitter to use this feature to promote themselves.  High-impression sponsorships are effective.

Promoted Accounts

Likewise, Twitter has created Promoted Accounts for advertisers which are shown in the Suggestions for you section and is presented to Twitter users to follow. 

Promoted Accounts are keyword targeted, cost-per-action or follower ads where you target users based on what they follow.  This is expected to generate massive revenues as it is a great way to build a base of followers. Currently, followers are running at about $1 to $2 a piece.

So, now that you know alittle bit about "how does Twitter make money,"  it would be a great idea to incorporate this strategy in your marketing plan.

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