Who would have known a decade ago that YouTube advertising would be one of the best advertising tools on the web? The site was created for individuals to share their videos and, along the way, people were made famous. In the meantime, businesses caught on to the popularity and the viral nature of some videos on the site and decided that not being limited to a 30 second commercial slot would give them more exposure and attract more prospects.

Benefits of YouTube Advertising

• It’s free
• Worldwide audience
• YouTube videos show in Google’s Search Engine Results Pages
• Create customized channels to build a specific customer base
• The viral effect

Large corporations can afford to pay a lot of money for ads, but YouTube has presented them with a unique opportunity to advertise for free. Many companies have even turned to “YouTube celebrities” to plug their products because of the size of the celebrity’s audience. Yes, it does cost to have a product placed within someone else’s video, but this can reach an audience that goes beyond the business’s own fan base. And with Google placing YouTube videos in their search engine results pages, billions of individuals can be reached by a single video.

YouTube Advertising vs. Traditional Advertising

• Entertaining
• A visual way to provide a lot of information
• More room for creativity
• Money goes into the making of the video as opposed to the advertising

Traditional advertising includes print advertising, television ads, radio ads, and even some of the traditional internet ads, such as pay per click advertising. What makes YouTube videos so much different is the fact that a great deal of creativity can go into them. There is no limit as to how long the videos should be, although they shouldn’t be too long. Most individuals do not want to spend all day watching an ad, but can appreciate receiving all of the information they need in this way.

Ways to Use YouTube Advertising

• Share in emails
• Post on websites
• Share on social networking sites

Thanks to the sharing tools provided by YouTube, YouTube advertising can go much further than the online video giant’s website. YouTube has buttons on the videos that allow individuals to automatically share them on social networking sites. There are also direct links to the videos that can be copied and pasted into emails. The HTML is also available so that videos can be embedded into websites. Basically, the video can be shared by anyone anywhere on the Internet, resulting in exposure that no other form of advertising can give.

When to Use YouTube Advertising

Anyone can advertise on YouTube at any time. If you have something to advertise, then advertise it. If you have a product, tell individuals about it in the most entertaining way possible. If you are offering an MLM opportunity, then you want to tell everyone why it is the opportunity for them and show them charts, graphs, and your dynamic personality. Overall, YouTube advertising is going to give you the edge you need to be a success.

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